Situation
In early 2004, FOXPRO Systems Inc. was on the verge of incredible growth, but while they had a great product, they needed some help with marketing and advertising. They were primarily selling their products direct to consumer in plain boxes filled with shipping peanuts, and needed professional packaging to meet the requirements of the large retail stores like Cabelas and Basspro. They also needed to increase their overall marketing efforts both to get consumers asking for the product at the local retailer, but also to support the growing dealer network.
Strategy
Enter360 completely re-branded FOXPRO through the use of new campaign ads which rotated frequently. Since the products were to be released in Cabelas and Bass Pro, new custom packaging was designed to fulfill numerous goals. For instance: to provide a professional new look; to take advantage of the sheer traffic and advertising possibilities that a busy retail store could provide compared to a plain white box with a label; to make the product more appealing to merchandisers, to help close sales in-store by providing more details of features; to reduce the amount of packaging size, better secure the product inside the box and reduce overall shipping costs.
Enter360 also provided ideas on features that went into the products, created logos for the FX-Series of callers through the FX5, designed the touch pad displays for the callers, produced FOXPRO's very first catalog, trade show display graphics, all media buying and management services, corporate communication documents like business cards, product manuals, etc. Enter360 helped take FOXPRO to over 40 employees and over 40,000 square feet of space.
