Lilja Precision Rifle Barrels is well known for their extremely high quality match grade rifle barrels. Unfortunately, until recently, their advertising did not reflect this distinction.
Dan Lilja retained Enter360 to redesign the company's advertising to complement the new design of their web site, which had been redesigned by Enter360 in late 2002. Lilja's old site worked well in the past, but it needed a more current look and a general restructuring. The information that drew people to the site had become disorganized and hard to navigate. Dan also needed a way to easily update and maintain the site in-house.
Enter360 prepared a site map and built a series of templates and style sheets to make updating the site a simple task for Dan and his staff. We also produced a concise barrel comparison video that has been instrumental in the sale of Lilja's barrels.
The simple, effective print campaign, based on the uses for .17 HMR bullets and the world records set with Lilja Precision Rifle Barrels reinforces Lilja's brand and reflect the quality for which his name stands.
