After twenty-five years in the mail order optics business, SWFA had a successful business and a great reputation. In 2003, the team at Enter360 created a totally new image for the company, modernized their print advertising and established guidelines for a consistent look.
All of SWFA's material is now easily recognized before customers even get to their logo. The ads feature high quality color wildlife and product photography, and have solidified a consistent company presence in more than 20 industry publications.
The Premier Of The Catalog
For over 25 years, SWFA, Inc. successfully ran their mail order business without a catalog. In 2003, they hired Enter360 to produce their very first one.
Enter360 managed everything, from coming up with the concepts, producing the creative, compiling and editing the copy, securing and indexing product images from manufacturers, managing the printing and even handling the distribution. To help offset the cost of production, Enter360 solicited SWFA's suppliers and other complimentary vendors and sold ad space within the catalogs.
"I don't know how they did it, but Enter360 managed to get a quote for a price that was three times less than my closest quote. Shortly after committing, they got us another 25% off the price! They could have kept it as profit but deducted it from our invoice. Wow!"
- Nikon Catalog Page
- Bushnell Trophy Catalog Page
- Butler Creek Ad
- Super Sniper Ad
- SWFA Christmas Ad
- SWFA Product Ad
- SWFA September Campaign Ad
- SWAT December Campaign Ad
- January 2005 Campaign
- SWAT Ad
- Desert SWAT Ad
- Photo Contest Ad
- E-commerce Ad
- Leupold Reticle Configuration Ad
- Sports Select Campaign Ad
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SWFA, Inc. used to use a different vendor for each level of marketing. In 2003, Enter360 was engaged to provide a total marketing solution for the company.
RifleScopes.com - Sophisticated Custom E-Commerce
Sales on your e-commerce site can rival that of a bricks and mortar store. To accomplish this, planning and care in execution should be taken very seriously before the first line of code is ever written. Putting up a site that is difficult to use or does not fit in with your existing branding can confuse customers and even degrade your existing sales and image.
Enter360 carefully analyzes your business targets, your prospective customers and formulates a plan that will achieve your objectives. Our sites offer ease of maintenance, integration with existing inventory control, CRM and fulfillment systems, and reliable operations to maximize return on investment.
SWFA, Inc's new site approves the transactions, credits the bank, debits inventory, updates the CRM system, and prints out shipping labels in the warehouse for fulfillment! The site is carefully targeted at hunters and shooters, with useful downloads like mounting charts. HTML e-mails providing information on sales and new products keep the customers informed and returning to the web site consistently.
"The new site has definitely increased our online sales and has saved us a lot of time and money that we used to spend maintaining it. The site has also become an important resource to our order desk staff."
Enter360 also created a discount web site for SWFA, Inc. (called samplelist.com) targeted at used and trade-in merchandise, and a forum and free photo server for hunters and marksmen to discuss optics and shooting and share their hunting photos with friends.
