The Tasco Super Sniper was originally produced to fulfill a military contract. The scope's rugged reliability and affordable price point made it so popular that it was soon released to the public. The Super Sniper's fame was, however, mostly word of mouth - there was no real logo or identity for the scopes.
When Tasco restructured, Enter360 was commissioned to develop a branding strategy, logos and promotional materials for the line. The new campaign has been an overwhelming success.
