Situation
The prinicipals that were to found XOTIC had a problem. They wanted to intriduce the finest riflscope today's manufacturing technology would allow, and make it available directly to the public - circumventing traditional supply chains and getting the hands into the people who needed them at a reasonable cost; however, due to the senstive nature of their positions, they needed to remain anonymous.
Strategy
Enter360 provided business consulting services on corporate structure, helped to facilitate a partnership between a well known distributor and took steps to insulate the prinicipals from press coverage, while at the same time, creating an amazing amount of anticipation and mystique surrounding the new line. Enter360 wrote compelling copy, cloaked the line in secrecy and leaked out information slowly to provide additional momentum. Enter360 worked from the ground up with the prinicpals to create the company name, product names, all logos, advertisements and promotional materials. The campaign was an overwhelming success.
