Enter360's journey with EPI Construction began with insightful interviews with each principal, revealing key insights into the company's dynamics and growth potential. This, combined with a detailed SWOT analysis, market research, competitive analysis, and identifying EPI's Unique Selling Proposition (USP), set the stage for a strategic transformation. We shifted EPI's focus towards design-build/assist projects, emphasizing their efficiency and cost-effectiveness for clients, while also enhancing EPI's in-house profitability. Alongside this, we strengthened their competitive bidding strategy, equipping EPI with enhanced tools and approaches to confidently compete and succeed in bids. This dual strategy, coupled with improved operational efficiencies and refined client engagement, was instrumental in elevating EPI's brand. It enabled them to command a stronger market presence, opening doors to new opportunities and significant growth, and illustrating the success of a balanced, client-focused strategy.
Our cinematic branded documentary for EPI Construction is more than just a film; it's a strategic business tool that transforms perceptions and drives commercial success. By delving into EPI's core operations, showcasing their competitive edge in bidding, and highlighting their unique family-like culture, the documentary effectively pre-sells their services and establishes a deep emotional connection with prospects. This approach not only narrates EPI's legacy and commitment to excellence but also serves as a powerful marketing asset, demonstrating the potential of documentaries to elevate brand stories and propel businesses to new heights. Our expertise in creating such impactful documentaries, with a track record of significant return on investment, positions ENTER360 as a leader in leveraging storytelling to drive business growth. Contact us to discover how a branded documentary can transform your brand narrative and open new avenues for success.
Enter360 transformed EPI Construction's website from a basic, content-sparse platform into a state-of-the-art digital showcase. Central to this transformation was the integration of a captivating branded documentary, showcasing EPI's expertise and culture. This, along with a suite of engaging articles and visual content, positions the website as a dynamic educational platform. The content strategy, focused on design build/assist projects, leverages the power of video and written narratives to educate and influence prospects. The result is a visually stunning, SEO-optimized site that not only informs but also engages visitors, reinforcing EPI's position as an industry leader in the digital age.
In today's mobile-first world, Enter360 crafted a mobile-optimized version of EPI Construction's website, ensuring that the engaging documentary and rich visual content are effectively showcased on smaller screens. This mobile version mirrors the desktop experience in its richness of content and ease of navigation, with a focus on fast-loading, video-centric, and user-friendly design. It's tailored to meet the needs of mobile users, who can now access EPI's wealth of information, including insightful articles and the compelling documentary, on the go. This strategic enhancement broadens EPI's reach and strengthens their online presence, making their brand and message accessible to a wider, increasingly mobile audience.
He’s scooched down low to get just the right eye-line for Bill on the monitors. Eye-line is critical when building trust. Note we do NOT use tele-prompters. Careful preinterviews are done ahead of time and then we build a strategy and questions to ask that generate candid responses that are genuine and evoke emotion instead of distracting the viewer and coming across as fake.
With more and more owners and architects being female, we made sure that we included them as decision makers in the film. EPI has four partners who are contractors, and all are men, ranging from late 40’s to late 60’s. With so many younger, and many times female decision makers today, we made a strategic move to include younger, and in many cases female decision makers like owners and architects in the film.
As part of the new rebrand and website, we made sure that each of their key employees had professional, consistent headshots. This was important for the website, but also for use on Linkedin, in email signatures and all marketing materials. This further elevates the brand across all media.
By shooting all headshots in the office, with a crew that included hair and make up, we were able to work with the staff to make them feel and look their best, get the best quality photos possible and allow instant previews so they could choose their favorite immediately before we moved to the next employee. This sped up the workflow, allowed us to complete and deploy the website quickly and made everyone happy. With some minor retouching we implemented them and send copies to everyone so they can include them in their social profiles for a professional company-wide image.
We shot a variety of properties over 2.5 days, including finished properties, ones at various stages of construction, and several re-enactment scenes of EPI’s principals and staff meeting architects and owners on job sites. We also shot innovative footage using racing drones. This provided unique POV shots - winding through rebar, flying through and around walls and barriers, over and around crews woking and more. This provided a variety of content for the film, the website and to use for social media marketing.