Mike Bryant reopened his riflesmithing business after retirement but faced a cold start: the younger market didn’t know him, and the older one assumed he’d shut down. Enter360 rebuilt his brand from the ground up with a full identity refresh, a new website, and a cinematic branded documentary that reignited demand. The film generated 100,000 views in the first 48 hours, went viral across forums and social platforms, and has since reached millions of views across social and Amazon Prime. The relaunch produced a 4× increase in sales within six months and re-established Mike as a respected figure in the precision rifle community.
Enter360 produced a branded documentary capturing Mike Bryant’s craftsmanship, history, and the intricate process behind his custom rifles. Shot on location in Texas, the film blended emotional storytelling with technical detail and became the centerpiece of his brand revival. We also developed a full suite of derivative social assets from the master film and B-roll, creating a multi-platform campaign that amplified reach and engagement far beyond the documentary itself.
Enter360 leveraged its film-industry connections to secure placement for The Precision Riflesmith on Amazon Prime Video, giving the project international visibility and long-term discoverability. The Prime release significantly boosted Mike’s credibility, drove additional waves of traffic, and elevated his brand authority inside the precision shooting space, turning the film into a lasting legacy asset for his business.
Enter360 redesigned and developed a modern website centered around the documentary and its supporting video content. The new platform strengthened his brand story, educated viewers, and drove consistent inbound leads through a clean, conversion-focused contact flow. His previous site—originally built by Enter360 more than 20 years earlier—performed reliably until the redesign, which now supports higher traffic, better engagement, and stronger conversion rates. bryantcustom.com
“Enter360 went way above and beyond our expectations. When they launched the new website and released the film on social media, we immediately started getting a ton of Facebook friend requests and phone calls from people wanting me to build them rifles. I get numerous inquires through the website contact page – usually several per day. When the film was released on Amazon, things went to a whole new level. To say I’m happy with their work would be a huge understatement.”