SWFA and SuperSniper
A mail-order optics dealer with a failing storefront became one of the largest ecommerce operations in its category, with a house brand built along the way.
Read the case studyHeadquarters, finance, real estate, manufacturing, consumer brands. DFW is where Texas companies go to scale, and where a brand that stopped working gets expensive fast.
The studio's longest Texas engagement was in the Dallas area: nearly a decade as agency of record for SWFA, the optics retailer, from a storefront that fell over on weekends to one of the largest ecommerce operations in its category, $67,000 to $3 million a month online, with a house brand built end to end along the way. Dallas-Fort Worth companies have the scale to need that kind of system and the ambition to use it.
The studio comes in from Austin, three hours up I-35, and crews in Dallas and Fort Worth by the day. Senior crews are assembled per engagement and directed personally.
A mail-order optics dealer with a failing storefront became one of the largest ecommerce operations in its category, with a house brand built along the way.
Read the case studyA world-class riflesmith had been out of the market for nearly four years. One film brought him back with a waiting list.
Read the case study"He could have kept it as profit but deducted it from our invoice. This set the tone for a partnership that lasted nearly a decade."
Chris Farris, SWFA
Also serving Austin, Houston, San Antonio, and wherever the work is.