Where we started. Where we are now.

A broker sees the future at the low end.

Enter360's founder was a real estate broker when the first virtual tours reached the industry: low-end mirror rigs, soft images, and agents who would not pay for them. He saw the market and built the high-end version instead: interactive maps, floor plans, and immersive 360-degree imagery, with rendering software of the studio's own. The name says what the company did. Enter the 360.

Virtual reality for a city that had never seen it.

In one stretch the studio put Osborne Village online block by block, click a storefront, step inside, see the restaurant, years before Google Maps existed. Then the Wellness Institute at Seven Oaks General Hospital. Then the Costume Museum of Canada: the whole museum walkable in 360, and about a hundred costumes and objects photographed on turntables, a frame at a time, so a visitor could pull one up and turn it around. Online, and on a CD-ROM sold in the gift shop. A St. Boniface tour made the French CBC news; Osborne Village made the English one.

Around it grew Manitoba Virtual Tours, a directory of 360 tours across 34 categories, from the Legislative Building to concerts, hotels, restaurants, and a tattoo parlor; a virtual scoreboard for the Goldeyes with 360s shot from the field; and Ambrosia, a spa with an interactive floor plan where every room was a tour. The infrastructure to deliver any of it barely existed. Most of it arrived over dial-up.

Then September 11 emptied the room of investors. The studio diversified to survive: web design first, because clients liked the sites, then print, because they asked. That is how an agency happened.

Clients of the eraWinnipeg Goldeyes, Osborne Village BIZ, Downtown Winnipeg BIZ, Costume Museum of Canada, Wellness Institute at Seven Oaks General Hospital, Deer Lodge Centre, EyeTech LASIK Clinic, Ambrosia and Ojas, Heritage Winnipeg, Red River College, Slimline Sunrooms

EyeTech LASIK. The first turnaround.

A clinic with the newest laser in the country and no patients. The studio photographed eleven rooms in 360, filmed the procedure for eleven minutes without a cut on macro lenses, gated the film behind an email signup, and pointed the clinic at the United States. It booked out until the surgeon retired. Every turnaround since has run the same way: research first, then whatever the fix requires. Deer Lodge Centre followed the same year.

Read the EyeTech case study

The agency years. Ecommerce, print, and a software company by accident.

SWFA needed a store that would not fall over on weekends, so the studio financed and built one: clean URLs before they were standard, a browser-based back office, and online revenue from $67,000 to $3 million a month. The platform became Umbilical Software, productized and later sold. Catalogs followed, four a year at 300 pages, print runs above 100,000. FOXPRO came next, six years as agency of record, from the first national ads to the first retail box. Tink's went to television. At its height Enter360 Media Group ran about twenty people.

Clients of the eraSWFA, SuperSniper, FOXPRO, Tink's, Bryant Custom, Lilja Precision Rifle Barrels, Prairie Precision Rifles, Tactical Solutions, LightForce, RJ Ryan Construction, Guardian Eagle Resort

Story became the cornerstone.

Social media made video the most watched thing on earth, and a brand without it was invisible. The studio moved to Los Angeles, learned the Hollywood formula for story from the inside (a feature screenplay, CORNERED, later optioned; a bio documentary on Amazon; a series on Wild TV; producing and directing true crime for Discovery ID), and then rolled all of its marketing into it. Film became the anchor of every engagement, not the whole of it.

EPI Construction is the model. The film opened doors, but making it meant interviewing every founder and principal, learning the business from the inside, running the competitive analysis, and advising on where to steer the company. Around the film came the aerials, the editorial stills, consistent headshots for fifteen principals shot in a single day with makeup artists on set, the rebrand, the website, social channels and email built from nothing and handed to a trained team, and a library of cut-downs for banners and social. Gross profit doubled. Rockspring Capital and The Ranch ran the same way.

See the films

Clients of the eraEPI Construction, Rockspring Capital, The Ranch at Camp Ka Hui 'Ana, Bryant Custom, David Tubb, Tink's, Minii Ayam, In Plain Sight, CORNERED

AI-native, and still ahead of the tools.

Enter360 works from Austin with senior crews hired by the day anywhere the work is. The studio still shoots and still directs: brand films for its own clients, and director and story lead for agencies that bring it onto their productions. Real cameras when the story needs them, AI-generated video when it serves the story better. The studio ships its own software again, built AI-native: CallTuneAI, PREYR, Doubleback. This site was rebuilt the same way, from a locked-down template to a modern stack in a weekend.

Twenty-five years on, the method has not changed. Find out what stopped working. Then make what fixes it, with whatever the tools allow this year.

See the technology

Own productsCallTuneAI, PREYR, Doubleback