The Work

Turnarounds, growth, and category takeovers, with the numbers attached.

Every engagement here started with research and ended with a measurable change in the business. The deliverables, films, websites, catalogs, platforms, were whatever the diagnosis called for.

Case studies

Selected engagements
Transform / Commercial construction

EPI Construction

Gross profit doubled, $40M to $80M, in about a year.

A forty-year construction firm doubled gross profit by changing how it tells its story, not how many people tell it.

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Grow / Sports optics, ecommerce

SWFA and SuperSniper

Online revenue from $67K to $3M a month.

A mail-order optics dealer with a failing storefront became one of the largest ecommerce operations in its category, with a house brand built along the way.

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Dominate / Outdoor products, consumer electronics

FOXPRO

From a niche manufacturer to #1 in predator calling, over a six-year engagement.

A small game-call maker became the most trusted name in predator calling, from the first national ad to the first retail box.

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Transform / Hospitality, outdoor recreation

The Ranch at Camp Ka Hui 'Ana

Raw land to trophy hunts booked two years in advance.

An Air Force commander inherited land his father never set foot on, found arrowheads in the sand, and kept it. Three years after launch, his hunts were booked two seasons out at up to $16,500.

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Transform / Craft manufacturing

Bryant Custom

One film. Four times the revenue.

A world-class riflesmith had been out of the market for nearly four years. One film brought him back with a waiting list.

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Transform / Healthcare

EyeTech LASIK

A film that filled the calendar and lifted the close rate from 65 to 80 percent.

A surgeon opened a laser eye clinic in a market that would not pay for it, with a procedure Americans could not yet get at home. Enter360 pointed the clinic south, and it booked out until he retired.

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Transform / Private equity, real estate

Rockspring Capital

A documentary that became the firm's best closer.

A private equity real estate firm competing against larger, better-known funds needed investors to understand the difference fast. The answer was a repeatable narrative and a film that opens the meeting.

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